Jak Phillips
Content, PR & Growth Director
Jak Phillips is a content expert who specialises in the global fitness market and has produced countless industry-leading reports during his 13 years working in the global fitness industry. Based in London, Jak’s role as Global Director of Content, PR & Growth Marketing for Les Mills sees him work with leading brands from around the world, offering rare insight into what it takes to win in the modern fitness industry.
As a journalist, Jak has worked for a slew of national and international titles, with his work appearing in TIME Magazine, VICE, The Huffington Post, The i Newspaper, and various fitness industry publications. A speaker at numerous fitness industry conferences, Jak is also a qualified personal trainer, BODYPUMP and CEREMONY HYROX Instructor.
Articles by Jak
How to reap the rewards of the September fitness surge
Always a key month in the club calendar, macroeconomic factors mean this September could be crucial for accelerating recoveries and setting a platform for long-term success. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 8 key plays.
In club vs digital: What’s the most effective way to work out?
A new study from the Les Mills Research Lab compares exertion and enjoyment levels between a live class in the gym and two digital formats (livestream and Video on Demand) of the same workout, bringing hard facts to the hotly-contested live vs digital debate.
Group workouts: How to raise revenues and reward Instructors
Few in fitness would argue that great group fitness Instructors don’t deserve better pay, but finding the budget to reward them remains a major headache for health clubs. We look at five positive steps clubs can take to unlock the extra cash that can safeguard star performers and attract new talent.
2021 Global Report reveals 7 key trends for the new fitness landscape
The Les Mills 2021 Global Fitness Report – which features insights from 12,157 consumers across five continents – explores how the pandemic has changed fitness habits and spotlights the trends that will shape workouts in years to come.
How your club can smash the New Year sales rush
The January peak can make or break a club’s sales figures and set the tone for the year. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 7 key plays.
