Research & Insights
Les Mills
Audience Insights
June 19, 2023
Infographic: 6 key insights into Gen Z fitness
Gen Z will have a bigger impact on the fitness market than any generation before them, so how can clubs win their share of this key demographic? A new global report shines the spotlight on Gen Z fitness habits – here are 6 key findings.
Les Mills Nordic
Case Studies
May 4, 2023
Strength Development Launches in Finland
LES MILLS Strength Development is the first of a brand-new series of innovative group workouts that meet how the next generation of members want to work out. Strength Development was recently launched in Finland. Learn more about this new program, what is the education like, how it is to teach and what are the benefits for the members.
Les Mills
Fitness Trends
February 22, 2023
Infographic: The anatomy of Gen Z
Gen Z represent a key battleground for club operators, but engaging them remains a challenge. So what do they want from a fitness experience? And how can clubs leverage these insights to win with this vital demographic? Let’s take a look.
Les Mills Nordic
Case Studies
February 6, 2023
25 years since BODYPUMP was launched in the Nordic region, what has happened since then?
It’s been 25 years since BODYPUMP was introduced to the Nordic market and a lot has happened since then. That's why we took the opportunity to ask Per-Anders Dagborn to share his story since he was involved in the launch of the concept and Les Mills in the Nordics.
Les Mills
Fitness Trends
January 16, 2023
7 ways to raise revenue through your club’s studio
A well-executed group training strategy could be the difference between a good year and a great one for your facility’s bottom line. Here are seven simple steps for driving additional revenue through group training.
Les Mills Nordic
Case Studies
November 29, 2022
Ecosport Moldova - Making People Happy
Ecosport Fitness Club in Chisinau, Moldova was opened 26 years ago. It is a fitness club, focused on building a fitness club culture in a country where it virtually does not exist. Their mission is to make people happier and healthier.
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Jo Bryce
Case Studies
October 31, 2022
How this YMCA grew membership 88% after introducing Virtual classes
Going 24/7 and introducing Virtual classes has been a game-changer for Gisborne YMCA. Membership has almost doubled for their Les Mills Membership, Virtual classes now account for a quarter of all visits to classes, while at the same time live class attendance has jumped 50%. Group Fitness Manager Frauke Nieschmidt shares the secrets to their success.
Les Mills
Case Studies
October 19, 2022