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Case studies

All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights
BRING THE BOUTIQUE EXPERIENCE TO YOUR GYM

BRING THE BOUTIQUE EXPERIENCE TO YOUR GYM

How can traditional gyms stay competitive in a world of boutique fitness studios? Niklas Bohlin from Nordic Wellness reveals how implementing innovative concepts like LES MILLS CONQUER can transform gym spaces, enhance profitability, and attract new audiences - all while delivering exceptional member experiences.
All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights

Latest

FEATURED

Scandinavian Training Center Invests in Children – Inspiring to an Active Life
Scandinavian Training Center Invests in Children – Inspiring to an Active Life
Strength Development Launches in Finland
Strength Development Launches in Finland
LES MILLS Strength Development - a new series of innovative workouts launched at Nordic Wellness
LES MILLS Strength Development - a new series of innovative workouts launched at Nordic Wellness
Group Fitness Management – The go to education for Successful Group Fitness
Group Fitness Management – The go to education for Successful Group Fitness

All Case studies Articles

How Fitness & Lifestyle Group is inspiring new audiences with group training
How Fitness & Lifestyle Group is inspiring new audiences with group training
One smart decision and strong execution helped this YMCA boost monthly revenue by US$27K
One smart decision and strong execution helped this YMCA boost monthly revenue by US$27K
How Raintree Athletic is creating an epic club community with 98% member retention
How Raintree Athletic is creating an epic club community with 98% member retention
How Bannatyne is driving growth through its studios and winning fans from the gym floor
How Bannatyne is driving growth through its studios and winning fans from the gym floor
How Brighton Rec. leveraged the power of partnership to grow group training by 68%
How Brighton Rec. leveraged the power of partnership to grow group training by 68%
How Forsyth Country Club grew group fitness 100% and gained the edge over rivals
How Forsyth Country Club grew group fitness 100% and gained the edge over rivals
How this university is inspiring new generations of fitness fans
How this university is inspiring new generations of fitness fans
How raising the bar on equipment helped Merritt supercharge its studios
How raising the bar on equipment helped Merritt supercharge its studios
Freedom Leisure is inspiring young people to get moving – and the results are seriously impressive
Freedom Leisure is inspiring young people to get moving – and the results are seriously impressive
How to win over studio-shy members with compelling marketing and cutting-edge programming
How to win over studio-shy members with compelling marketing and cutting-edge programming
How this family-run club turned disaster into triumph
How this family-run club turned disaster into triumph
Obsessing the timetable: How this operator embraced boutique to boost classes by 50%
Obsessing the timetable: How this operator embraced boutique to boost classes by 50%
How thriving UK operator Places Leisure reached record class numbers
How thriving UK operator Places Leisure reached record class numbers
Pedal power: How Brick Bodies breathed new life into its cycle classes
Pedal power: How Brick Bodies breathed new life into its cycle classes
“The energy is electric” – inside the club where classes account for 80% of all visits
“The energy is electric” – inside the club where classes account for 80% of all visits
This club is tapping into the strength training trend to generate serious extra revenue
This club is tapping into the strength training trend to generate serious extra revenue
The smart way to build a buzz among members and boost bottom line
The smart way to build a buzz among members and boost bottom line
“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming
“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming
Village Gyms taps into strength training trend to turbocharge member attendance and engagement
Village Gyms taps into strength training trend to turbocharge member attendance and engagement
How to breathe new life into your timetable
How to breathe new life into your timetable
Backaskolan, Ystad – BORN TO MOVE Champions
Backaskolan, Ystad – BORN TO MOVE Champions
25 years since BODYPUMP was launched in the Nordic region, what has happened since then?
25 years since BODYPUMP was launched in the Nordic region, what has happened since then?
Studio Nor Recreating Group Fitness for the New Generation
Studio Nor Recreating Group Fitness for the New Generation
M&M Fitness Clubs Stand Out with high-quality design and branding
M&M Fitness Clubs Stand Out with high-quality design and branding
ECOSPORT MOLDOVA - Making People Happy
ECOSPORT MOLDOVA - Making People Happy
Mudo Gym Ulsrud – case study on launching group fitness at a martial art and gym-oriented club
Mudo Gym Ulsrud – case study on launching group fitness at a martial art and gym-oriented club
How this YMCA grew membership 88% after introducing Virtual classes
How this YMCA grew membership 88% after introducing Virtual classes
Princeton Club’s Omnifitness strategy is driving member loyalty
Princeton Club’s Omnifitness strategy is driving member loyalty
The Gold’s Gyms embracing Omnifitness to drive growth and attract younger members
The Gold’s Gyms embracing Omnifitness to drive growth and attract younger members
Launching BORN TO MOVE - Wellness Studio, Åhus
Launching BORN TO MOVE - Wellness Studio, Åhus
Bouncing back: The powerful playbook helping this community club hit new heights
Bouncing back: The powerful playbook helping this community club hit new heights
Wow, what a studio
Wow, what a studio
The many reasons behind the success of BORN TO MOVE at Endorfin Alingsås
The many reasons behind the success of BORN TO MOVE at Endorfin Alingsås
Group workout guru reveals 7 top tips for building an awesome Instructor team
Group workout guru reveals 7 top tips for building an awesome Instructor team
The evolving role of Virtual in driving club growth
The evolving role of Virtual in driving club growth
WATCH: The Les Mills Story
(Video)
The keys to a healthy and long-term partnership
The keys to a healthy and long-term partnership
The Atlantic Club’s tech-led transformation is bringing members more value
The Atlantic Club’s tech-led transformation is bringing members more value
Omnichannel fitness: The innovative YMCA taking workouts to the masses
Omnichannel fitness: The innovative YMCA taking workouts to the masses
Post-lockdown GX: How to build back better
Post-lockdown GX: How to build back better
The secret to this club’s rapid post-lockdown recovery
The secret to this club’s rapid post-lockdown recovery
The pioneering fitness hub winning fans with outdoor workouts
The pioneering fitness hub winning fans with outdoor workouts
How to lead your club through a crisis
How to lead your club through a crisis
How did Chinese clubs tackle coronavirus?
How did Chinese clubs tackle coronavirus?
Les Mills behind the scenes: Secrets of world-class workouts
(Video)
How this small family club chain is taking on the major players
How this small family club chain is taking on the major players
“It’s way less scary once you start” – How this top club deployed digital innovation to delight members during COVID
“It’s way less scary once you start” – How this top club deployed digital innovation to delight members during COVID
How this major operator rapidly adapted to the new fitness landscape
How this major operator rapidly adapted to the new fitness landscape
This bold new gym concept wants to democratize boutique fitness
This bold new gym concept wants to democratize boutique fitness
How this savvy club chain defied the pandemic to turbocharge its expansion
How this savvy club chain defied the pandemic to turbocharge its expansion
How to win with group workouts wherever your club is based
How to win with group workouts wherever your club is based
How to make your club stand-out in a saturated market
How to make your club stand-out in a saturated market
How Holmes Place packs out classes with a top-notch Instructor team
How Holmes Place packs out classes with a top-notch Instructor team
2020 vision: 10 trends set to shake-up fitness in the year ahead
2020 vision: 10 trends set to shake-up fitness in the year ahead
How Gold’s Gym harnesses group fitness to grow its 10,000+ member clubs
How Gold’s Gym harnesses group fitness to grow its 10,000+ member clubs
Strength in numbers: The power of group workouts
Strength in numbers: The power of group workouts
How 24 Hour Fitness empowers members through BODYCOMBAT
How 24 Hour Fitness empowers members through BODYCOMBAT
How to amaze members with a group fitness rock concert
How to amaze members with a group fitness rock concert
The YMCA growing group fitness by 55% per year
The YMCA growing group fitness by 55% per year
The premium club getting Millennials and Gen Z hooked on HIIT
The premium club getting Millennials and Gen Z hooked on HIIT
Secrets of success: 80-club Swedish chain STC
Secrets of success: 80-club Swedish chain STC
Swedish chain STC makes big gains by putting team through group fitness training
Swedish chain STC makes big gains by putting team through group fitness training
How to make HIIT the backbone of your boutique offering
How to make HIIT the backbone of your boutique offering
How to build an army of group fitness fans for your club
How to build an army of group fitness fans for your club
Why social exercise is key to the success of Dubai's TribeFit health club
Why social exercise is key to the success of Dubai's TribeFit health club
Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics
Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics
The secret weapon helping this club in Stockholm lock down prospective members
The secret weapon helping this club in Stockholm lock down prospective members
How China's hottest club used immersive fitness to fire up its membership
How China's hottest club used immersive fitness to fire up its membership
How to use your social channels to recruit new members
How to use your social channels to recruit new members
The cycle studio that never sleeps - and what you can learn from its success
The cycle studio that never sleeps - and what you can learn from its success
This UK chain increased GX attendance 40% by changing just one thing
This UK chain increased GX attendance 40% by changing just one thing
How to bet big on group cycle – and reap the rewards
How to bet big on group cycle – and reap the rewards
The pioneering health hub winning with group fitness
The pioneering health hub winning with group fitness
Les Mills – Learnings from 50 years in group fitness
Les Mills – Learnings from 50 years in group fitness
The boutique club charging US$32 per Les Mills class – and killing it
The boutique club charging US$32 per Les Mills class – and killing it
How this thriving club ramped up member referrals by 40%
How this thriving club ramped up member referrals by 40%