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jo bryce

Global B2B Content Manager

Jo is a content specialist focused on the global fitness industry. Her role (as Global B2B Content Manager) at Les Mills brings the latest fitness and wellness developments to life, translating research, trends and real-world operator experiences into practical strategies that help fitness businesses navigate a rapidly evolving market. 

As a writer, Jo has worked across a range of sectors spanning broadcast, technology and fitness, developing content for both consumer and business audiences. She holds a Master's degree in English Literature and enjoys running and boxing.

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Articles by Jo

The simple gym design principle that powers profitability
Jo Bryce
Acquisition & Retention
September 21, 2026

The simple gym design principle that powers profitability

How can gyms maximise profitability? Learn the simple space optimisation formula that improves retention, utilisation and member growth.

What are the Best Group Training Classes to Attract New Gym Members?
Jo Bryce
Acquisition & Retention
September 21, 2026

What are the Best Group Training Classes to Attract New Gym Members?

Discover the best group training classes to attract new gym members. Learn which fitness formats drive acquisition, boost retention and support long-term club growth.

5 best practices for building lasting member loyalty
Jo Bryce
Acquisition & Retention
September 21, 2026

5 best practices for building lasting member loyalty

Boost gym member loyalty and retention with five proven strategies, from onboarding and club design, to group fitness and AI-driven insights.

The music-led Reformer experience turning boutique fans into big box converts
Jo Bryce
Acquisition & Retention
July 30, 2026

The music-led Reformer experience turning boutique fans into big box converts

Discover how Nuffield Health Farnborough used LES MILLS REFORMER™ to achieve 90% occupancy, attract boutique studio members, and boost overall group fitness attendance by 20%.

LES MILLS REFORMER™: A powerful new way for clubs to capture the growing Pilates market
Jo Bryce
Fitness Trends
July 15, 2026

LES MILLS REFORMER™: A powerful new way for clubs to capture the growing Pilates market

LES MILLS REFORMER helps clubs capture Pilates demand with music-led, accessible group training that attracts new audiences and boosts member engagement.

5 ways for clubs to win Gen Z members
Jo Bryce
Acquisition & Retention
June 15, 2026

5 ways for clubs to win Gen Z members

Discover five proven strategies to attract and retain Gen Z exercisers

Video: Will technology reshape the in-club experience?
Jo Bryce
Training
June 11, 2026

Video: Will technology reshape the in-club experience?

Discover how fitness technology is evolving and what it means for the future of the workout experience.

Fitness in 2030: How will tech transform our workouts?
Jo Bryce
Fitness Trends
June 2, 2026

Fitness in 2030: How will tech transform our workouts?

Fit-tech expert Jaime Pichardo Garcia reveals how emerging technology helps clubs deliver more connected, personalized training

Building an Instructor pipeline: How to recruit for impact
Jo Bryce
インストラクター情報
May 14, 2026

Building an Instructor pipeline: How to recruit for impact

Discover how to find and hire great Instructors to elevate member experience, boost retention, and drive club success

Inside YMCA 360: The content partnership powering growth across Ys nationwide
Jo Bryce
Case Studies
March 23, 2026

Inside YMCA 360: The content partnership powering growth across Ys nationwide

Discover how YMCA 360 unlocked enhanced programming, smoother operations, and member demand with strategic digital content

A prescription for active living: How LES MILLS THRIVE is helping communities return to fitness
Jo Bryce
Case Studies
January 22, 2026

A prescription for active living: How LES MILLS THRIVE is helping communities return to fitness

Article about the success of Les Mills Thrive for those returning to fitness

2026 Global Fitness Report: Strength and Wellness to drive next wave of member growth
Jo Bryce
Fitness Trends
January 20, 2026

2026 Global Fitness Report: Strength and Wellness to drive next wave of member growth

The 2026 Global Fitness Report, based on insights from over 10,000 global fitness consumers, reveals a sector that’s thriving – and evolving fast.

Your 2026 group training playbook: An operator’s guide
Jo Bryce
Acquisition & Retention
January 19, 2026

Your 2026 group training playbook: An operator’s guide

From programming and studio design, to Instructor recruitment and virtual integration, a clear strategy for group training is central to its success.

Pedal Power: How Bay Club quadrupled group cycle attendance
Jo Bryce
Case Studies
January 9, 2026

Pedal Power: How Bay Club quadrupled group cycle attendance

Case study about how to grow group fitness attendance with cycle classes

From members to motivators: Operator hacks for recruiting Instructors
Jo Bryce
Case Studies
December 5, 2025

From members to motivators: Operator hacks for recruiting Instructors

Mel Tempest talks us through identifying new Instructors from class participants.