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    Research

    All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights
    Post-lockdown: Research reveals the new member mindset

    Post-lockdown: Research reveals the new member mindset

    As fitness starts to emerge from its biggest-ever crisis, operators now face almost as many challenges as when COVID-19 started. We’ve scoured the latest industry data and reports to unearth eight key insights clubs can harness to kickstart their recovery.
    All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights

    Latest

    All Research Articles

    Research reveals why the right music is essential to a great group workout
    Research reveals why the right music is essential to a great group workout
    Does your fitness studio contain the cure to 21st-century living?
    Does your fitness studio contain the cure to 21st-century living?
    Why research must underpin our industry's every move
    Why research must underpin our industry's every move
    Science uncovers the real reason people exercise harder in groups
    Science uncovers the real reason people exercise harder in groups
    Research reveals the truth about knee push-ups
    Research reveals the truth about knee push-ups
    How much High Intensity Interval Training (HIIT) is too much?
    How much High Intensity Interval Training (HIIT) is too much?
    Why judging classes by calorie burn is selling your members short
    Why judging classes by calorie burn is selling your members short