Research & Insights
Les Mills
Fitness Trends
February 22, 2023
Infographic: The anatomy of Gen Z
Gen Z represent a key battleground for club operators, but engaging them remains a challenge. So what do they want from a fitness experience? And how can clubs leverage these insights to win with this vital demographic? Let’s take a look.
Les Mills
Fitness Trends
January 16, 2023
7 ways to raise revenue through your club’s studio
A well-executed group training strategy could be the difference between a good year and a great one for your facility’s bottom line. Here are seven simple steps for driving additional revenue through group training.
.webp)
Jo Bryce
Case Studies
October 31, 2022
How this YMCA grew membership 88% after introducing Virtual classes
Going 24/7 and introducing Virtual classes has been a game-changer for Gisborne YMCA. Membership has almost doubled for their Les Mills Membership, Virtual classes now account for a quarter of all visits to classes, while at the same time live class attendance has jumped 50%. Group Fitness Manager Frauke Nieschmidt shares the secrets to their success.
Les Mills
Case Studies
October 19, 2022
Princeton Club’s Omnifitness strategy is driving member loyalty
Since opening its first facility 35 years ago, Princeton Club has been committed to improving the lives of its members and creating a better tomorrow. President Andy Haugen shares secrets to the clubs’ success and explains how their Omnifitness approach keeps members with them for longer.
Les Mills Brazil
Acquisition & Retention
Instructor Insights
Fitness Trends
Research
Audience Insights
September 22, 2022
Curso GFM: impulsione o sucesso do seu negócio com o curso de gestão de academia exclusivo da Les Mills!
O GFM é um curso de gestão completo de aprendizado rápido para quem deseja ter um negócio de sucesso no mercado fitness.
Jak Phillips
Acquisition & Retention
August 16, 2022
