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    Case studies

    All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights
    How to amaze members with a group fitness rock concert

    How to amaze members with a group fitness rock concert

    Determined to kickstart the busy new year period with a dynamic event to engage the community, The YMCA Association of Northwest North Carolina staged a group fitness rock concert which left members howling for an encore. Here’s how they did it.
    All Topics Instructor insights Fitness trends Acquisition & retention Case studies Research Audience insights

    Latest

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    The YMCA growing group fitness by 55% per year
    The YMCA growing group fitness by 55% per year
    The premium club getting Millennials and Gen Z hooked on HIIT
    The premium club getting Millennials and Gen Z hooked on HIIT
    Secrets of success: 80-club Swedish chain STC
    Secrets of success: 80-club Swedish chain STC
    Swedish chain STC makes big gains by putting team through group fitness training
    Swedish chain STC makes big gains by putting team through group fitness training
    How to make HIIT the backbone of your boutique offering
    How to make HIIT the backbone of your boutique offering
    How to build an army of group fitness fans for your club
    How to build an army of group fitness fans for your club
    Why social exercise is key to the success of Dubai's TribeFit health club
    Why social exercise is key to the success of Dubai's TribeFit health club
    Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics
    Business advice from fitness leaders: Magnus Wilhelmsson talks growth and tactics
    The secret weapon helping this club in Stockholm lock down prospective members
    The secret weapon helping this club in Stockholm lock down prospective members
    How China's hottest club used immersive fitness to fire up its membership
    How China's hottest club used immersive fitness to fire up its membership
    How to use your social channels to recruit new members
    How to use your social channels to recruit new members
    The cycle studio that never sleeps - and what you can learn from its success
    The cycle studio that never sleeps - and what you can learn from its success
    This UK chain increased GX attendance 40% by changing just one thing
    This UK chain increased GX attendance 40% by changing just one thing
    How to bet big on group cycle – and reap the rewards
    How to bet big on group cycle – and reap the rewards
    The pioneering health hub winning with group fitness
    The pioneering health hub winning with group fitness
    Les Mills – Learnings from 50 years in group fitness
    Les Mills – Learnings from 50 years in group fitness
    The boutique club charging US$32 per Les Mills class – and killing it
    The boutique club charging US$32 per Les Mills class – and killing it
    How this thriving club ramped up member referrals by 40%
    How this thriving club ramped up member referrals by 40%
    How Portugal's most successful chain used virtual to turbocharge its group fitness
    How Portugal's most successful chain used virtual to turbocharge its group fitness
    Your studio's secret weapon for boosting attendance and delighting members
    Your studio's secret weapon for boosting attendance and delighting members