How this savvy club chain defied the pandemic to turbocharge its expansion
As most of the fitness industry battled to survive 2020 and the COVID pandemic, UAE-based GymNation was able to thrive, launching five new gyms and growing its membership to over 40,000. The affordable chain’s founders Loren Holland, Frank Afeaki and Ant Martland share the secrets to their impressive growth and explain why a focus on community will be key to the sector’s post-COVID recovery.
