“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming
The Edge Fitness Clubs operates 42 sites across the US and recently launched LES MILLS Strength Development™. Jenny Au, Director of Fitness Operations, explains why the new program is as “sticky as your favorite Netflix series”, driving new members into the studio and inspiring the operator to roll it out across a further 30 clubs.
