Research & Insights
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Les Mills
Acquisition & Retention
September 15, 2025
5 smart moves to optimize your studio
What does it take to optimize your group training offering? Based on nearly 60 years of experience, the Les Mills Group Fitness Management (GFM) course offers a tried and tested blueprint for success. Here’s a snapshot of five key plays to start shaping up your studio.
Les Mills
Case Studies
September 15, 2025
How to inspire your members with an epic new program launch
Launching a new workout is a chance to excite existing members and win over new fans, but what’s the best way to go about it? Fresh off the back of launching LES MILLS CONQUER™ and LES MILLS CEREMONY™, the team at legendary Irish chain West Wood Club share their tips for success.
Les Mills
Acquisition & Retention
July 16, 2025
Infographic: The MVP (Most Valuable Participant) Effect
In sport, MVPs are the difference makers – the margin between success and failure. In gyms, MVPs are your Most Valuable Participants, with the potential to transform a business. Check out these six key stats that show how MVPs boost revenue, retention and loyalty.
Les Mills UK
Club of the Month
July 7, 2025
