Research & Insights
Les Mills
Akquise und Bindung
September 15, 2025
5 smart moves to optimize your studio
What does it take to optimize your group training offering? Based on nearly 60 years of experience, the Les Mills Group Fitness Management (GFM) course offers a tried and tested blueprint for success. Here’s a snapshot of five key plays to start shaping up your studio.
Les Mills
Fallstudien
September 15, 2025
How to inspire your members with an epic new program launch
Launching a new workout is a chance to excite existing members and win over new fans, but what’s the best way to go about it? Fresh off the back of launching LES MILLS CONQUER™ and LES MILLS CEREMONY™, the team at legendary Irish chain West Wood Club share their tips for success.
Les Mills
Akquise und Bindung
July 16, 2025
Infographic: The MVP (Most Valuable Participant) Effect
In sport, MVPs are the difference makers – the margin between success and failure. In gyms, MVPs are your Most Valuable Participants, with the potential to transform a business. Check out these six key stats that show how MVPs boost revenue, retention and loyalty.
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Club of the Month
July 7, 2025
Club of the Month July: Cirencester Leisure Centre – Freedom Leisure
Cirencester Leisure Centre, managed by Freedom Leisure, one of the UK's leading not-for-profit leisure trusts, is demonstrating the powerful impact of a well-executed group training strategy.
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Club of the Month
May 15, 2025
Salt Ayre
Salt Ayre Leisure Centre in Lancaster is delivering on its promise of inclusive, community-driven fitness for all. Most recently, the centre has been harnessing the power of group training to drive impressive results. Thanks to a series of Les Mills quarterly launch events, the club has seen a 20% increase in regular class attendance and a 25% uplift in member retention compared to the previous year.
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Club of the Month
April 15, 2025