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5 ways to win Gen Z gym members by hacking influencer culture
Jo Bryce
Akquise und Bindung
September 24, 2023

5 ways to win Gen Z gym members by hacking influencer culture

Social media influencer culture is a massive driver of Gen Z purchasing decisions – particularly when it comes to fitness. Here’s how your facility can tap into Gen Z’s love of influencers to win new followers – and members.

“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming
Jo Bryce
Fallstudien
September 24, 2023

“As sticky as your favorite Netflix series.” How The Edge Fitness Clubs is filling studios with on-trend strength programming

Case study article explaining how The Edge Fitness Clubs launched LES MILLS Strength Development and the success it's achieved.

Village Gyms taps into strength training trend to turbocharge member attendance and engagement
Jo Bryce
Fallstudien
August 21, 2023

Village Gyms taps into strength training trend to turbocharge member attendance and engagement

Case study article explaining how launch of LES MILLS Strength Development sees Village Gyms achieved up to 95% average class occupancy, while over half of participants increased their overall club attendance.

So tickt die Gen Z: Brandneuer Report lüftet Geheimnisse
Jak Phillips
Les Mills Germany
Fitness-Trends
August 6, 2023

So tickt die Gen Z: Brandneuer Report lüftet Geheimnisse

A new global report – Gen Z Fitness: Cracking the code – provides a comprehensive picture of what Gen Z want from a workout and how to engage this key demographic. From the trends making them move, to the barriers holding them back, we surface 7 key Gen Z insights every club needs to know.

Infographic: Mapping the untapped market
Les Mills
Einblicke in das Publikum
August 3, 2023

Infographic: Mapping the untapped market

Gen Z are the largest generation ever and new research reveals that half of them are ready to start exercising. So how can clubs win with this untapped market? And what barriers must they break down to help Gen Z through the front door?

5 rules for recruiting rockstar Instructors
Les Mills
Instructor-Insights
June 19, 2023

5 rules for recruiting rockstar Instructors

Arguably the single biggest factor in the success of your club, rockstar Instructors have the ability to send your membership numbers soaring. But what do they look like, and where can you find them in the middle of a global labor shortage? Here are our 5 golden rules for recruiting the next generation of rockstars.

Top boutique designer shares blueprint for a successful cycle studio
Jo Bryce
Fitness-Trends
May 15, 2023

Top boutique designer shares blueprint for a successful cycle studio

Interview with Barbara Chancey for how to design a knockout fitness studio experience

BODYBALANCE 100: Inspire your club’s members with an epic event
Jak Phillips
Akquise und Bindung
April 20, 2023

BODYBALANCE 100: Inspire your club’s members with an epic event

As BODYBALANCE reaches its 100th release, Les Mills has created a bulletproof blueprint for inspiring events to help clubs create impact across both members and prospects.

Infographic: Impact of a great Instructor
Les Mills
Instructor-Insights
April 18, 2023

Infographic: Impact of a great Instructor

Arguably the single biggest factor in the success of your club, rockstar Instructors have the ability to send your membership numbers soaring. But what makes them so effective?

WellFit on The Evolution of Fitness with Les Mills
Les Mills
Fallstudien
March 23, 2023

WellFit on The Evolution of Fitness with Les Mills

The Evolution of Fitness with Les Mills

Infographic: The anatomy of Gen Z
Les Mills
Fitness-Trends
February 22, 2023

Infographic: The anatomy of Gen Z

Gen Z represent a key battleground for club operators, but engaging them remains a challenge. So what do they want from a fitness experience? And how can clubs leverage these insights to win with this vital demographic? Let’s take a look.

7 ways to raise revenue through your club’s studio
Les Mills
Fitness-Trends
January 16, 2023

7 ways to raise revenue through your club’s studio

A well-executed group training strategy could be the difference between a good year and a great one for your facility’s bottom line. Here are seven simple steps for driving additional revenue through group training.

M&M Fitness Clubs Stand Out with high-quality design and branding
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Fallstudien
January 11, 2023

M&M Fitness Clubs Stand Out with high-quality design and branding

M&M Fitness Clubs Stand Out with high-quality design and branding

Mudo Gym Ulsrud – case study on launching group fitness at a martial art and gym-oriented club
No items found.
Fallstudien
November 15, 2022

Mudo Gym Ulsrud – case study on launching group fitness at a martial art and gym-oriented club

Mudo Gym Ulsrud – case study on launching group fitness at a martial art and gym-oriented club

How this YMCA grew membership 88% after introducing Virtual classes
Jo Bryce
Fallstudien
October 31, 2022

How this YMCA grew membership 88% after introducing Virtual classes

Going 24/7 and introducing Virtual classes has been a game-changer for Gisborne YMCA. Membership has almost doubled for their Les Mills Membership, Virtual classes now account for a quarter of all visits to classes, while at the same time live class attendance has jumped 50%. Group Fitness Manager Frauke Nieschmidt shares the secrets to their success.