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Acquisition & Retention
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Research
What’s the most profitable area of your club?
Jo Bryce
Acquisition & Retention
August 15, 2025

What’s the most profitable area of your club?

Article looking at how to understand your club’s floor contribution

Active North Yorkshire - Harrogate and Knaresborough Leisure
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Club of the Month
July 29, 2025

Active North Yorkshire - Harrogate and Knaresborough Leisure

Club of the Month August: Active North Yorkshire, Harrogate and Knaresborough Leisure

Mind-Body serie: Alles wat je moet weten over BODYBALANCE
Les Mills Netherlands
Fitness Trends
July 22, 2025

Mind-Body serie: Alles wat je moet weten over BODYBALANCE

 BODYBALANCE: de ultieme training voor lichaam én geest.

Infographic: The MVP (Most Valuable Participant) Effect
Les Mills
Acquisition & Retention
July 16, 2025

Infographic: The MVP (Most Valuable Participant) Effect

In sport, MVPs are the difference makers – the margin between success and failure. In gyms, MVPs are your Most Valuable Participants, with the potential to transform a business. Check out these six key stats that show how MVPs boost revenue, retention and loyalty.

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth
Jo Bryce
Acquisition & Retention
July 16, 2025

Meet the MVPs: Why Most Valuable Participants are the new power players in club growth

Article looking at who MVPs are and why clubs need them

Club of the Month July: Cirencester Leisure Centre – Freedom Leisure
Les Mills UK
Club of the Month
July 7, 2025

Club of the Month July: Cirencester Leisure Centre – Freedom Leisure

Cirencester Leisure Centre, managed by Freedom Leisure, one of the UK's leading not-for-profit leisure trusts, is demonstrating the powerful impact of a well-executed group training strategy.

US operator CLUB4 explains how to transform your timetable with on-trend innovation
Jo Bryce
Case Studies
June 16, 2025

US operator CLUB4 explains how to transform your timetable with on-trend innovation

Transform your club timetable with proven strategies from CLUB4 Fitness. See how innovation drives growth and member satisfaction.

GLP-1 medication: friend or foe for operators?
Jo Bryce
Research
June 16, 2025

GLP-1 medication: friend or foe for operators?

GLP‑1 medications are reshaping weight loss, yet long‑term success needs strength training and habit support. See why this trend is a growth opportunity for clubs and how to onboard GLP‑1 members effectively.

Nieuw onderzoek: sporten in de gym kan je leven verlengen!
Les Mills Netherlands
Fitness
Research
June 12, 2025

Nieuw onderzoek: sporten in de gym kan je leven verlengen!

Hoe meer mensen de kracht van samen trainen ontdekken, hoe groter de kans op een langer, gezonder en gelukkiger leven.

West Wood clubs increases attendance by 30% with industry gold standard education
Jo Bryce
Case Studies
June 2, 2025

West Wood clubs increases attendance by 30% with industry gold standard education

Case study looking at how West Wood Clubs increased attendance by 30% after taking the GFM course

Steeds meer mensen gaan sporten – en dat is jouw kans als fitnessondernemer
Les Mills Netherlands
Fitness Trends
May 21, 2025

Steeds meer mensen gaan sporten – en dat is jouw kans als fitnessondernemer

Het draait nu steeds vaker om presteren, uitdaging en beleving. En dat biedt grote kansen voor clubs die daar slim op inspelen.

’s Avonds sporten? Heerlijk – totdat je klaarwakker in bed ligt.
Les Mills Netherlands
Research
May 21, 2025

’s Avonds sporten? Heerlijk – totdat je klaarwakker in bed ligt.

Ontdek wat er in het lichaam gebeurt na een late workout en hoe je met aanbod en tips je leden helpt fit én uitgerust de dag te beginnen.

A prospect in every class: How clubs can recruit more Instructors from within
Jo Bryce
Instructor Insights
May 16, 2025

A prospect in every class: How clubs can recruit more Instructors from within

Article looking at how clubs can support members to become group training Instructors

Salt Ayre
Les Mills Nordic
Club of the Month
May 15, 2025

Salt Ayre

Salt Ayre Leisure Centre in Lancaster is delivering on its promise of inclusive, community-driven fitness for all. Most recently, the centre has been harnessing the power of group training to drive impressive results. Thanks to a series of Les Mills quarterly launch events, the club has seen a 20% increase in regular class attendance and a 25% uplift in member retention compared to the previous year.

West Wood clubs increases attendance by 30% with industry gold standard education
Jo Bryce
Case Studies
May 7, 2025

West Wood clubs increases attendance by 30% with industry gold standard education

West Wood Clubs increased attendance by 30% with industry-leading education. Explore how investing in instructor training drives growth and retention.