Research & Insights
Jak Phillips
Acquisition & Retention
August 16, 2022
How to reap the rewards of the September fitness surge
Always a key month in the club calendar, macroeconomic factors mean this September could be crucial for accelerating recoveries and setting a platform for long-term success. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 8 key plays.
Jak Phillips
Research
June 20, 2022
In club vs digital: What’s the most effective way to work out?
A new study from the Les Mills Research Lab compares exertion and enjoyment levels between a live class in the gym and two digital formats (livestream and Video on Demand) of the same workout, bringing hard facts to the hotly-contested live vs digital debate.
Luke Tumaru
Acquisition & Retention
May 16, 2022
How to nail new member onboarding
Often overlooked, a smooth onboarding process can spell the difference between losing new members after just two months, or setting them up for years of success. Drawing from the latest science and industry insights, here are 6 top tips for transforming your retention rate with a world-class onboarding program.
Jak Phillips
Les Mills Netherlands
Instructor Insights
May 15, 2022
Groepsfitness: verhoog je opbrengsten en beloon je instructeurs!
In de afgelopen 20 jaar zijn er veel veranderingen geweest in de fitnessbranche. Een periode van aanhoudende wereldwijde groei heeft geleid tot de opkomst van ‘budget gyms’, boutique clubs, wearables en talloze nieuwe fitnesstrends. Maar er is één ding dat in die 20 jaar nauwelijks is veranderd en dat is het hoogte van het tarief voor groepsfitness instructeurs.
Les Mills
Case Studies
April 17, 2022
Group workout guru reveals 7 top tips for building an awesome Instructor team
Famed for its fun-filled classes and wealth of world-class Instructors, New Jersey’s HealthQuest is a permanent fixture in the Top 100 US Health Clubs list. Group Fitness Director Linda Romaine shares her top 7 tips for how to find great Instructors and create a winning culture that keeps them inspired.
Jak Phillips
Fitness Trends
November 12, 2021
2021 Global Report reveals 7 key trends for the new fitness landscape
The Les Mills 2021 Global Fitness Report – which features insights from 12,157 consumers across five continents – explores how the pandemic has changed fitness habits and spotlights the trends that will shape workouts in years to come.
Jak Phillips
Acquisition & Retention
October 20, 2021
How your club can smash the New Year sales rush
The January peak can make or break a club’s sales figures and set the tone for the year. But with fitness competition now fiercer than ever, how can clubs stand out from the crowd, while staying true to their brand and current members? Here are 7 key plays.
Les Mills
Acquisition & Retention
October 20, 2021