Research & Insights
Les Mills
Fitness Trends
October 12, 2021
Your own fitness app: Move together, grow together
Your club can be the go-to solution for hybrid fitness that customers are looking for. Classes, home workouts, live streaming, or on-demand are a safe path to increasing your members' retention, engagement, and lifetime value. Move is the professional fitness app with expert content that you can present in your own branding.
Les Mills Netherlands
Case Studies
August 10, 2021
Sportcentrum Stedebroec
Sportcentrum Stedebroec is een middelgrote fitnessclub in het Noord-Hollandse Bovenkarspel. De club kenmerkt zich door eenvoud, gemoedelijkheid en een no-nonsens uitstraling. Sportcentrum Stedebroec kan met recht ‘een Les Mills club van het eerste uur’ genoemd worden, want de club heeft al ruim 20 jaar Les Mills programma’s op het lesrooster staan. We spraken met eigenaren Richard Thiel (57) en Frank Koning (28).
Les Mills
Case Studies
July 20, 2021
Omnichannel fitness: The innovative YMCA taking workouts to the masses
At a time when many operators are edging away from digital and gearing back up for live workouts, Greater Philadelphia YMCA is doubling down on its digital platform to reach wider into the community. The Association’s senior team outline their bold strategy to become a true omnichannel fitness provider.
Les Mills
Instructor Insights
June 18, 2021
Level-up Instructors to give your club the edge
As competition in the fitness market continues to intensify, your people have never been more integral to giving your club the edge. So how can you develop them into a team of world-beaters? Les Mills Qualifications (LMQs) have been designed to drive up standards and help your group fitness Instructors take their skills to the next level.
Emma Hogan
Fitness Trends
April 19, 2021
Mental health May: 6 ways clubs can help members sweat away stress
In a world where stress, uncertainty and change are more prevalent than ever, supporting members’ mental wellness has become imperative for clubs. So how can operators join the dots and demonstrate the substantial mental health benefits their offerings bring in addition to the well-established physical impact?
Les Mills
Les Mills Germany
Acquisition & Retention
April 5, 2021
Member referrals: 8 surefire steps for clubs to win new joiners
Demand for high-quality fitness offerings is at an all-time high, but competition has never been fiercer. So as rival providers jostle for position, how can your club cut through the noise to reap the rewards of a fast-growing fitness market? Here are 8 key plays to accelerate your acquisition efforts through member referrals.
Les Mills Netherlands
Audience Insights
February 8, 2021
Les Mills lanceert On Demand workouts voor bestaande fitness apps
Goed nieuws voor fitnessclubs- en studio’s die de populaire Les Mills workouts als ‘on demand’ mogelijkheid willen aanbieden via hun eigen club app. Vanaf nu is Les Mills Content beschikbaar: host en stream eenvoudig de populaire Les Mills fitness workouts via jouw eigen club app.
Les Mills
Fitness Trends
December 7, 2020
10 group fitness trends set to shape the next decade
Which trends will dominate and disrupt the group workout space over the next decade? And how can clubs ensure they’re best-placed to capitalize on its growth? Drawn from a new EuropeActive book on the future of fitness, here are 10 group workout trends tipped to shape the 2020s.
Les Mills
Acquisition & Retention
October 18, 2020
Digital workouts – and 7 other ways to drive revenue through group fitness
Far from being a cost center, a solid group fitness set-up can be the backbone of your club and a major driver of revenue. Here are eight simple steps to turn your group fitness offering into a profit powerhouse.
Les Mills
Acquisition & Retention
April 30, 2020
